The process has begun. Stay tuned.
You may have noticed some subtle changes going on with Freestyle. Such as, where did the shark fin logo go? Remember the little fin with the round arcs that used to be in front of the F in Freestyle? Well, it’s gone missing. The reason is due to the success and popularity of our Shark Watch division, we have decided to give Shark Watches it’s very own voice. In fact, the new Shark Watch landing page is up now at
www.sharkbrand.com including the updated shark fin logo in the square box. Looks rad if you ask us. Eventually, this fall we will have the new store up and running featuring all the existing Shark Watches that you love with the addition of new Shark Watches that will
Blow Your Mind! So in a nutshell, the shark fin logo is where it has always rightfully belonged, with Shark Watches. Until then, Shark Watches will continue to be available in the
Freestyle Watch Shop.
You may now be asking yourself, “What does this mean for Freestyle?” Truthfully, it just means that Shark Watches are Shark Watches and everything else that is not a Shark Watch is as it always has been, a Freestyle Watch. The only difference is that we are developing a wider range of new Freestyle Watches in the future. Alongside your favorite Freestyle watches will be new performance pieces which we are calling work out watches. These new Freestyle Watches will be designed to help you train, run, bike, swim and have fun keeping yourself in tip top shape.
While these changes will continue to be subtle over the next few months, they will become more apparent when the new Shark and Freestyle lines hit the market, alongside with fresh marketing campaigns. Then the big picture of why Freestyle and Shark are their own entities will come into clear focus. Nevertheless, to start the process, we have placed our first ad for the Shark Brand in the Big Issue of Surfer Magazine, which hits the newsstands on July 5th. Check it out below, and thank you for your support! Feel free to hit us with any questions and we’ll answer them pronto. In the meantime, familiarize yourself with the future home of Shark Watches at www.sharkbrand.com
Welcome to the 2011 Surfer Magazine BIG Issue
Introducing the Killer Shark Tide. Coming Fall 2011
Get Wired!