PRESS RELEASES
Sep. 5, 2006
FREESTYLE “LOCKED AND LOADED” WITH NEW LIFESTYLE COLLECTION INCLUDING THE UNIQUE “LOCKDOWN” WITH HIDDEN COMPARTMENT"
“Function, Fashion, Fusion” Lifestyle Series is as Hard-Charging as Performance Counterparts
Newport Beach, California
Freestyle announces the launch of its new lifestyle watch collection for men and women which will premiere at the Action Sports Retailer (ASR) tradeshow in booth #1427 this weekend, Sept. 8-10; Surf Expo in booth #755, Sept. 15-17; and by special appointment in New York City on Monday, Sept. 18 and Friday, Sept. 22. A highlight of the new collection is the “Lockdown” featuring an innovative hidden compartment. The “secret” space, which is secured with a screw-down lock, has been tested by company representatives that claim it is large enough to hold three quarters or two folded bills, a wedding ring, a few aspirin, mints or even a little “spice.”
The watch also features: three-hand movement with date, luminous hands and markers, solid stainless steel case and durable polyurethane strap. Like all Freestyle watches, it’s waterproof to 100 meters (except for the hidden compartment) and comes with a limited lifetime warranty. Retailing for just $150, the Lockdown is expected to be the hit of the season.
The new Freestyle lifestyle collection also includes a wide selection of fashionable stainless steel bracelet, polyurethane and nylon band watch styles for both men and women with all the durability and functionality of the performance styles.
New Freestyle Lifestyle Watches
For men, the “Capitan,” “Phospher” and “Triton” feature three-hand movement with date, luminous hand and markers, solid stainless steel case and bracelet. The Phospher also has NightVision™ backlight display. Retail prices range from $85 to $115.
For women, the “Lotus,” “Charger Mid” and “Coral” feature three-hand movement with date, luminous hand and markers, solid stainless steel case and bracelet (except the Coral which has a water resistant nylon strap). Retail prices range from $65 to $85.
For more information, product samples or to schedule an appointment for ASR or New York, please contact Dawn Boeckermann, dboeckermann@snlc.net or call 310-996-0239.
About Freestyle
Founded in 1981, Freestyle is a leading action sports watch manufacturer. The Freestyle watch collection includes a full line of performance and lifestyle choices for men, women and youth, all water resistant to 100 meters or more and backed by a limited lifetime warranty. With roots firmly planted in surf, Freestyle proudly sponsors a team of highly respected surfers including Shane Dorian, Cory Lopez, Holly Beck and Mary Osborne. 2006 marks the 25th anniversary of the legendary Freestyle brand. For more information, visit www.freestyleusa.com
Media Contact:
Dawn Boeckermann at SnL Communications
dboeckermann@snlc.net
310.996.0239