PRESS RELEASES
Aug. 22, 2006
FREESTYLE MOVES OFFICE AND ACQUIRES ANOTHER NEW TEAM MEMBER
Newport Beach, California
As the Freestyle brand continues to grow and flourish, it announces its new Southern California office and the hiring of Helen Sun as director of design and product development.Located in Newport Beach, the office is now in a prime location in the heart of the Orange County action sports industry with close proximity to the core media, key accounts and great surf. Previously, the brand’s office had been located in Ventura, Calif.
Helen Sun, a native Californian who freelanced for Freestyle several years ago when the company was based in Ventura, has resurfaced to take the helm of the design and product development department. Previously, Sun was senior designer for both the Ironman and fitness lines at Timex. During her four and a half year tenure at Timex, Sun was instrumental in building the Ironman Sleek line from the ground up, developing “true” women’s performance watches, and broadening the Timex sports brand.
With a degree from the prestigious Art Center College of Design in Pasadena in industrial design, Sun got her start in consumer electronics. She looks forward to bringing her solid skills and expertise to Freestyle and helping the brand continue to enhance its momentum in the surf market.
About Freestyle
Founded in 1981, Freestyle is a leading action sports watch manufacturer. The Freestyle watch collection includes a full line of performance and lifestyle choices for men, women and youth, all water resistant to 100 meters or more and backed by a limited lifetime warranty. With roots firmly planted in surf, Freestyle proudly sponsors a team of highly respected surfers including Shane Dorian, Cory Lopez, Holly Beck and Mary Osborne. 2006 marks the 25th anniversary of the legendary Freestyle brand. For more information, visit www.freestyleusa.com
Media Contact:
Dawn Boeckermann
SnL Communications
dboeckermann@snlc.net
310.996.0239