Luke’s journey in Morocco started at the age of 16, and his passion for the waves and the country have grown stronger since. In 2020, he embarked on an unforgettable trip with friends, combining jet skiing and surfing for two intense weeks. The experience left a profound impact on Luke, solidifying his determination to return to Morocco every year.
When Morocco reopened after the COVID-19 pandemic, Luke seized the opportunity to revisit Safi, an incredible surf spot near Casablanca. This time, he traveled solo, accompanied only by his surfboards and a talented filmmaker capturing his remarkable rides. The waves he encountered during this trip were truly extraordinary, leaving an indelible mark on his memory. It was during this awe-inspiring trip that the concept for the latest collaboration with Freestyle took shape.
The Luke Davis x Freestyle collaboration resulted in a remarkable watch featuring a custom woven strap. Inspired by Luke’s adventurous escapades around Casablanca, the strap resembles a hand-woven tapestry found in the bustling Moroccan markets. The collaboration between Luke Davis and Freestyle combines the essence of Luke’s Moroccan surfing experiences with the craftsmanship of a unique, woven strap design. It serves as a tangible reminder of the incredible waves, rich culture, vibrant people, and captivating vibes that make Morocco such an extraordinary destination for surf enthusiasts like Luke.
This timepiece encapsulates Luke’s profound love for his favorite surf spot in the world, so it only felt fitting to name it “Morocco.”